Mr. Rant to
Playmates: “Do It Right!”
Some of the bigger news popping up from the 2009 Dallas Toy Fair, you know, the one not meant for us to see, is the announcement that Playmates is going to continue and expand the Star Trek license. For those who hadn’t seen the news yet, here is the press release:

As I stare at my shelf of about 100 DCUC figures and think about the ones that are confirmed for the next few waves, I try and figure out what rhyme or reason Mattel is using to decide on who they are going to make and when. Although Martian Manhunter is the glaring omission in all of our collections, he’s not one of the ones I'm talking about today. What I don’t understand is how few JSA members, both golden age and modern, Mattel has produced so far. Maybe things are more difficult than I understand, but what is the problem with putting one JSAer into every wave? They’ve been doing it with the New Gods, and those are just the New Gods. Some of the New Gods are nice to have, but Mattel is churning out some others that aren't really in high demand. So my shelf almost has a complete Fourth World, and still lacks enough members to make any decent semblance of a JSA.