Mr. Rant to Toy Companies: “Do Better!”

I spend a disproportionate amount of my income on Mattel toys. As a result, many of my Rants are aimed at Mattel. I don’t like that. I want to spread it around, so to speak. Last night, Noisy gave me a revelation. I don’t have a lot to rant about on other companies because they’re not doing as good a job tempting me with their product as Mattel does. That, he said, is a rant unto itself...

I know that toy companies sure aren’t perfect, and I don’t expect them to be. But, what I do expect is for them to think and try. So here are a few pointers to help out those companies that are a little confused. If they’ll follow a few of these suggestions, they’re bound to get featured in my column more often than they do now.

Mr. Rant feels let down by Playmates

I have to say that I was really excited for Toy Fair 2010. While I do look forward to the unveiling of the thousands of dollars of stuff that Mattel is going to have me buying this year, they aren’t the reason I was excited. I was rather enthusiastic over what Playmates was going to show us. Why Playmates you ask? Well, because Playmates has the Star Trek license.

Mr. Rant asks, “why are there so many movie toys?”

The G.I. Joe section at my Wal-Mart sure seems crowded lately. All I want to do is go to my local Wal-mart/TRU/Target and pick up the newest GI Joe figures, but I can’t. I’m sure my readers know why. There’s no room for anything new. All the first run movie toys are still fermenting away on the pegs like house guests that didn’t get the hint that it’s time to go.