I have to say that I was really excited for Toy Fair 2010. While I do look forward to the unveiling of the thousands of dollars of stuff that Mattel is going to have me buying this year, they aren’t the reason I was excited. I was rather enthusiastic over what Playmates was going to show us. Why Playmates you ask? Well, because Playmates has the Star Trek license.
You know the drill. You get up and you think you could get lucky today. You get ready and put on some nice clothes so you can at least feel presentable if you happen to get checked out. You hop in the car and travel to whichever place you've deemed best to satisfy your desires. You arrive with giddy anticipation. It's now or never, you tell yourself as you round that last corner. What awaits? Will it be great joy or intense dissatisfaction?
Anything can happen on a Toy Run...
Ask Matty
February 1st, 2010
Sometimes as toy collectors, we can look across our displays and, no matter how many toys we have, only see the ones that aren’t there. They are the missing figures. The characters toy companies never got around to, never thought were important enough, or worse – the figures companies felt the need to show us at comic-con in the “We’re Never Gonna Make These” case…
I was hoping to get to this guy sooner, but the weather didn’t want to agree. The way I see it, it’s more fun to review a G.I. Joe in its natural environment. No, not the toy shelf. Joes were made for play. Figures, accessories, vehicles - all were made to be played with outside. At least, they were when I was a kid. So, with that idea in mind, I waited for the snow… and it finally came.
Toy Guru recently announced his promotion to brand manager of the action figure line based on the upcoming Green Lantern movie. First, congratulations. Second, there’s an issue I wanted to address before it’s too late.
Mattel, Toy Guru, I want you to stop doing 5 inch Movie Masters.
