“Are you even listening?” “Can you put the phone down?” I think I might have annoyed everyone I talked to yesterday. I had a full plate, but my iPhone was pretty much glued to my hand as I checked for updates and then reactions to the update on the Mattycollector Subscriptions.
With MOTU being aggravatingly close on Monday morning, the first good news came later that day when Toy Guru posted an update at the Org that the subscription window would run until morning instead of cutting off in the middle of the night as originally planned. We were so close that I was hopeful the extra few hours would do it. But, ironically, it wasn’t Club Eternia that would receive the first confirmation.
That was Club Infinite Earths early this morning when the thermometer was updated to show that the sales had passed the 2013 minimum.
Now, the good news of course is that Mallah & the Brain, Wally West, Elongated Man, Phantom Stranger, Saint Walker, and Larfleeze will all be safely added to our already massive DC collections (and that just’s the first few months!). But the other thing was that Club Infinite Earths was also surely the most at-risk sub. Club Black Freighter’s (worst name ever) $7 higher price point and ability to use the extensive tooling from the DC Classics line appeared to keep it safe from cancellation almost out of the gate. The only word we ever received was “Watchmen is doing fine”.
Meanwhile, Club Eternia and Club Infinite Earths’ numbers are not really comparable because we have no idea know how many units comprise the minimum quota for each, but Club Eternia went into the weekend with a percentage easily double that of Club Infinite Earths. So, if Club IE made it, surely, they all did, right? At least that’s what we were all hoping this morning.
Our answer would come in the form of a Youtube video a few hours later:
First, IAT is always the bridesmaid… Sigh…
Second, yes, our Brand Manager is a giant geek, but let he who is without litte plastic figures all over cast the first discarded packaging, okay? And 135%? That’s a hit from 2012, but an amazing last day! Toy Guru followed up the video with another Org post:
Congrats to you all! You guys did it! This really was the fans coming out and saying WE WANT MORE MOTU! I was honestly on pins and needles too and almost in tears when I saw the final numbers.
And to clear up confusion on the voting, totally my fault for missing a type-o. The voting was always supposed to be closing on 8/6 with the sub sales not 8/8. That was a mistake. Sorry, my fault for not catching that. Fans were supposed to vote when they bought a sub. you had three weeks. At this point we already announceed a winner with Geldor. It doesn’t mean the other candidates are off the table, they just won’t be in the 2013 line.
I don’t know at this point how big or small a 2014 line will be so I can’t comment on that now. For the moment, lets just all relish in the fact that we not only hit our number, we surpased it and I can’t wait to share some awesome surprises at NYTF in Feb. Hitting above the min just green lit another program that will help ensure we get to a lot of fan requests!
I have no idea what that bolded part means, but I have a lot of requests, so I’m keen to find out when it’s revealed at NYTF!
And Geldor? By 27 votes? Silly fan polls, Geldor was coming anyway. TG even says his bio was already written. I smell wasted opportunity, voters!
Anyway, it was an all around great day for toycollecting. The collectors for both DC & MOTU really stepped up and put us well over the minimum. I know some will cry foul, call shenanigans and scare tactics, and maybe they’re right – but that’s all prologue to me. We’ve got a year of figures to look forward too and I’m not giving that thermometer a second thought.
Personally, I wanted to see the subscriptions go through even if I wasn’t going to ask outright. So, now that they have, I want to say thank you to everyone that subscribed. I hope we each get figures we want, figures we can appreciate, or figures we can easily divest. High fives all around. I also want to thank the folks who couldn’t/didn’t want to subscribe, but snagged pre-orders at online retailers, or made agreements with fellow collectors to split subscriptions. I know I said I hate this time of year and I’m pretty sure some of my frustration was starting to show through, but I also saw a lot of great gestures and collectors coming together these last few weeks. It was pretty awesome.
While I didn’t feel the need to write an outright pro-subscription article this year, there was some fantastic content generated by other sites that I want to make sure you still see:
And from a site I can’t believe I didn’t know about, ToyWorldOrder comes this fantastic video.
There are ton of great parts, but the “map of a place that doesn’t really exist” killed me. Got more than a few stares while I was out to dinner (I told you, my phone was glued to my hand!). Also, while we’re talking about ToyWorldOrder, my good bud, Poe Ghostal will soon be featured on an upcoming Dave and Devall’s Toys and Collectibles Podcast! Sweet!
Looking ahead, now more than ever, it’s really on Toy Guru, his team, and Digital River to step up and give us a great 2013. The “My Subscription” Page needs to happen sooner rather than later. The paint apps need to come back on the weapons. The cut accessories need to stop. The great character selection of 2012 needs to continue into 2013. I’m excited for a great year, so forget you Mayans.