Attack of the Show – Mattel SDCC Exclusives, Part II


Attack of the Show's Blair Butler returned to Mattel Headquarters for the second half of SDCC reveals including exclusives for WWE, Real Ghostbusters, Toy Story 3, and Avatar.


Attack of the Show's Blair Butler returned to Mattel Headquarters for the second half of SDCC reveals including exclusives for WWE, Real Ghostbusters, Toy Story 3, and Avatar.

Ask Matty
April 15th, 2010


Attack of the Show's Blair Butler visited Mattel to find out what they have in store for Comic-Con 2010 and it's a doozy. Part I of that exclusive is available now...
In four months, I'm going to be 30 years old. I'm not really worried about it. Things don't feel much different from when I was a kid. The space shuttle is still the primary space vehicle, ketchup still isn't a vegetable, and Clash of the Titans & The Karate Kid are new in theaters. Not everything is the same, more people care about who Jacob is than who shot JR, and of course, there's Pluto (sorry, buddy). As a toy collector, things feel especially the same. I'm still hitting up stores looking for Black Spidey, Desaad, He-Man, and Wreck-Gar. Over the last few years, toy companies have, ingeniously, figured out that I'll buy all my old toys over again if they at least try to make them better. It's an 80s love fest out there. I've been enjoying every minute of it.


I don't have a lot of Movie Masters figures. I have Ghostbusters. I view them as Movie Masters. I have a "Ghoul" Batman and a Harvey Dent. I'd probably have more, but I'm not a fan of the slightly smaller scale they're in. That aside, there are more than a few characters that I would buy if they were Movie Masters. But I'm not sure what Mattel really wants to do with the line. I don't know if Mattel is sure. The Dark Knight rollout was... disastrous. I know that movie toys exist in a weird, separate reality from their licensed brethren, but very little seemed to go right from day one. It's a shame because I sit back and I can see the potential of a line of DC TV/Film figures...

Who could have guessed that Moss Man would end up as one of the most controversial MOTUC figures? He debuted at SDCC with flocking that Mattel couldn't mass replicate. When they changed it, they covered his ears and all hell broke loose. That resulted in two variants for the sale day. Mattel cleared a path of bandwidth and warned us to get in and order as quickly as possible. Moss Man went on-sale at 10:57 local IAT time and both versions were gone in a little over five minutes. Somehow, amidst all the hubbub, I got exactly the Moss Man I wanted.