![](\"newsimages\/matty\/shaz00.png\")
<\/a> Mattel announced their DCUC\/CIE exclusive for SDCC this year and… I honestly think I liked last year\u2019s nothing better. I try not go negative here at IAT, but this one just bugs me. I almost don’t want to post it. It\u2019s got dumb Mattel, Geoff Johns, new 52, and bad design all wrapped up in one. <\/p>\nA few weeks ago, Toy Guru confirmed there would indeed be a DC-based SDCC exclusive. I was particularly happy to hear it. There are still hundreds of DC Characters I want as action figures and I\u2019ll take every opportunity I can to get one. Having to go without last year was a big downer even with so many great figures coming via subscription. <\/p>\n
Looking back, I realize now that there was always the possibility that the DC Exclusive would be a \u201cretail\u201d item, meaning that it could always have been a figure based on any number of bad nu52 redesigns. But you want to think good thoughts, you want to want the SDCC exclusives. They\u2019re supposed to be cool. <\/p>\n
![](\"newsimages\/matty\/shaz1.jpg\")
<\/center><\/p>\nThis year though, not so much. The exclusive figure is the New 52 Shazam. Like most of the New 52 designs, it has some appeal as a good-looking figure (except for the oversized, ridiculous-looking, and thankfully removable hood), but it also serves as a reminder of why I don\u2019t really read comics anymore (Thanks, DC!). That New 52 Hawkman is a sweet 4H figure, but just no. Just no. I tell myself that every time I see it warming the pegs at TRU. <\/p>\n
I think the real thing that has me down on this piece though is that Mattel is trying to release this under the Club Infinite Earths \/ Signature Collection banner. I seriously hope there isn\u2019t a completist out there who feels the need to pick this thing up just because of the name on the box. It is not a Club IE figure. It is not a Signature Collection figure. Similar to the GL Movie Master G\u2019hu, it\u2019s a figure out of place, essentially mislabeled on the packaging. It\u2019s a figure that should be warming pegs alongside Hawkman, but instead is getting overemphasized in a fancy box. <\/p>\n
![](\"newsimages\/matty\/shaz2.jpg\")
<\/center><\/p>\nTo me, the Signature Collection is kind of a safe haven for like-minded fans of the old universe. A way to get figures we want, figures based on the license we enjoy and not the thing it turned into. And one of the things that we care about when we subscribe is that we\u2019re not going to have to buy New 52 figures. We want, at least, that one assurance. Heck, it\u2019s the only one that I want. I\u2019m game for anyone from Cosmo, the Phantom of Disguise to Anna Fortune. I’m really that easy… and Mattel still can’t get me. <\/p>\n
Luckily, Shazam here isn\u2019t in the sub. I don\u2019t have to buy him. No one does. But when we\u2019re all talking about the sub this summer? When we\u2019re all bitching & moaning over that little thermometer? We can\u2019t say there will be no New 52 figures in the Signature line because now there is one. Whether it be Toy Guru, the retail team, Mattel execs, or the DC execs that pushed for this, it just feels like they shot themselves in the foot for Club IE 2014. Which, I know, you\u2019re all going to tell me wasn\u2019t going to happen anyway. <\/p>\n","protected":false},"excerpt":{"rendered":"
Mattel announced their DCUC\/CIE exclusive for SDCC this year and… I honestly think I liked last year\u2019s nothing better. I try not go negative here at IAT, but this one just bugs me. I almost don’t want to post it. It\u2019s got dumb Mattel, Geoff Johns, new 52, and bad design all wrapped up in […]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_themeisle_gutenberg_block_has_review":false,"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[6,34,10],"tags":[1921,2557,21,20,1922,1546],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pObc6-64h","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":9730,"url":"https:\/\/www.itsalltrue.net\/?p=9730","url_meta":{"origin":23329,"position":0},"title":"Mattel Non-NYCC Coverage: MOTU & DC Classics Updates","date":"October 20, 2010","format":false,"excerpt":"Even though Mattel couldn't make it NYCC this weekend, that didn't stop them from making a splash in the headlines. Amidst the great pictures being beamed back of DC Direct's Batman, Inc line and MU Cable (complete with Baby Jean!) came a slew of pics and updated info on Mattel's\u2026","rel":"","context":"In "DCClassics.Com"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10402,"url":"https:\/\/www.itsalltrue.net\/?p=10402","url_meta":{"origin":23329,"position":1},"title":"DC Classics Update: Wave 16 Packaged & Renegade at TRU","date":"December 3, 2010","format":false,"excerpt":"On Facebook today, Mattel showed us our first packaged pics of DCUC Wave 16. I was expecting this delayed wave to be in the Super Power packaging (with buttons!), but it now serves as our first look at the 2011 packaging - the nice part? It's bigger! Plus, some early\u2026","rel":"","context":"In "DCClassics.Com"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":557,"url":"https:\/\/www.itsalltrue.net\/?p=557","url_meta":{"origin":23329,"position":2},"title":"SDCC Fri RoundUp – Armchair Coverage Day 3","date":"July 24, 2009","format":false,"excerpt":"Day 3 SDCC coverage was dominated by the large toy company panels. Hasbro held their big Star Wars panel while Mattel held two panels, one for DC Comics and another covering their Ghostbusters and Masters of the Universe lineups. In addition to the panels, plenty of site photographers were still\u2026","rel":"","context":"In "DCClassics.Com"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4848,"url":"https:\/\/www.itsalltrue.net\/?p=4848","url_meta":{"origin":23329,"position":3},"title":"Attack of the Show – Mattel SDCC Exclusives, Part I","date":"April 13, 2010","format":false,"excerpt":"Attack of the Show's Blair Butler visited Mattel to find out what they have in store for Comic-Con 2010 and it's a doozy. Part I of that exclusive is available now... Game Trailers - E3 2010 - AOTS Exclusive Here's some screen caps: Good to see a Proton Pack on\u2026","rel":"","context":"In "DCClassics.Com"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":812,"url":"https:\/\/www.itsalltrue.net\/?p=812","url_meta":{"origin":23329,"position":4},"title":"Rumors and Speculation on DCUC 12","date":"August 4, 2009","format":false,"excerpt":"BlueCanoeStew has posted a list of what he believes is the lineup for DCUC12 on the ToyBuzz @ RTM. Iron Mary Marvel (White suit variant) Desaad Spectre (glow in the dark variant) Dr Midnite Copperhead Eclipso C&C Darkseid You might be asking who is BlueCanoeStew? Well, he's the poster that\u2026","rel":"","context":"In "DCClassics.Com"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12434,"url":"https:\/\/www.itsalltrue.net\/?p=12434","url_meta":{"origin":23329,"position":5},"title":"Attack of the Show Mattel SDCC 2011 Exclusives","date":"April 28, 2011","format":false,"excerpt":"Attack of the Show's met up with Mattel's very own Scott Neitlich to find out what they have in store for San Diego Comic-Con 2011 and it's a doozy. The exclusive video is availabe after the jump","rel":"","context":"In "Ask Matty"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.itsalltrue.net\/index.php?rest_route=\/wp\/v2\/posts\/23329"}],"collection":[{"href":"https:\/\/www.itsalltrue.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.itsalltrue.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.itsalltrue.net\/index.php?rest_route=\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itsalltrue.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23329"}],"version-history":[{"count":11,"href":"https:\/\/www.itsalltrue.net\/index.php?rest_route=\/wp\/v2\/posts\/23329\/revisions"}],"predecessor-version":[{"id":23337,"href":"https:\/\/www.itsalltrue.net\/index.php?rest_route=\/wp\/v2\/posts\/23329\/revisions\/23337"}],"wp:attachment":[{"href":"https:\/\/www.itsalltrue.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itsalltrue.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.itsalltrue.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}