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Apparently, it\u2019s 1950 and boys don\u2019t play with girl action figures. At least, that\u2019s the way Mattel still sees it for a few of their lines.<\/p>\nApparently, it\u2019s 1950 and boys don\u2019t play with girl action figures. At least, that\u2019s the way Mattel still sees it for a few of their lines.<\/p>\n
\nIf you are a fan of the Secret Saturdays or Batman: Brave and the Bold, don\u2019t get your hopes up for a complete set of characters. Mattel\u2019s display cases were noticeably absent a Drew Saturday, a main character on the show, and Black Canary or Huntress from the crazy-popular Brave and the Bold cartoon. When asked, Mattel said the lines are primarily intended for young boys, and no female characters were planned. In the Brave and the Bold: Action League line, a poster was shown with a ton of new characters and not a woman in sight.<\/p>\n
Maybe I\u2019m wrong here, but I thought we were over the idea that boys don\u2019t play with girl action figures? There are plenty of female characters showing up in GI Joe, Star Wars, DCUC, DCIH, MU, Cars, and Wrestling figures \u2013 heck, even Transformers is starting to work in a few! And when it comes to Action League, why does Mattel want to imitate the success that Hasbro has had in that scale and then cut women out of the line immediately? Part of the appeal of those figures is getting everyone. And the last time I checked, everyone includes Scarlett, Arcee, Ms. Marvel, and Princess Leia.
\nSure, collecting and playing with action figures, is primarily a boy sport. There are girls who partake, but the majority of the kids I see in the action figure aisle are boys. And I get that young boys tend to stick with figures of their favorite guy characters, but isn\u2019t this the modern space age of 2009? When toys aren\u2019t only collected by kids but also by adults, and action figures are even more acceptable for everyone to play with?
\nWe live in a very diverse world now, and our kids share more in that diversity than we can probably even understand. Gone are the days of the \u201cwhite man\u201d saving the \u201cdamsel\u201d from danger. Women share the burden of adventure in our cartoon drama\u2019s just as much as men and they usually look better doing so. If you don\u2019t believe me, check out Brave and the Bold episode no. 16, \u201cNight of the Huntress,\u201d and then tell me you don\u2019t think Mattel should make Huntress or Black Canary figures. Kids aren\u2019t stupid; even young boys can appreciate the kick-ass-ness of those characters.
\nMattel shouldn\u2019t look at a line and dismiss its ability to have female characters. At the very least, they should pepper some throughout the line and see how they sell. <\/p>\n
-Mr. Rant <\/p>\n","protected":false},"excerpt":{"rendered":"
Apparently, it\u2019s 1950 and boys don\u2019t play with girl action figures. At least, that\u2019s the way Mattel still sees it for a few of their lines. If you are a fan of the Secret Saturdays or Batman: Brave and the Bold, don\u2019t get your hopes up for a complete set of characters. Mattel\u2019s display cases […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_themeisle_gutenberg_block_has_review":false,"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[31,10],"tags":[70,152,20,30,2572,153,2560],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pObc6-d0","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":11385,"url":"http:\/\/www.itsalltrue.net\/?p=11385","url_meta":{"origin":806,"position":0},"title":"Vault Review: Brave & the Bold Action League","date":"January 26, 2011","format":false,"excerpt":"I did my best to resist the tempation of Batman: Brave and the Bold Action League, but, now that those cute little versions of Batman & Co. have been exchanged for a broader DC Universe line, my willpower has finally lapsed. This week, I snagged Grodd and a couple others\u2026","rel":"","context":"In "Reviews"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7620,"url":"http:\/\/www.itsalltrue.net\/?p=7620","url_meta":{"origin":806,"position":1},"title":"Ask Matty July 15th Edition","date":"July 15, 2010","format":false,"excerpt":"We enjoyed many of the Starro accessories we saw at SDCC 2009. Has anything new been decided on the future of non-Batman Brave & the Bold figures? If we can't expect to see Captain Marvel soon, will his Starro accessories be repackaged somewhere else in the line","rel":"","context":"In "Ask Matty"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11547,"url":"http:\/\/www.itsalltrue.net\/?p=11547","url_meta":{"origin":806,"position":2},"title":"Vault Review: Action League Gentleman Ghost","date":"February 4, 2011","format":false,"excerpt":"As a result of enjoying the new DC Universe Action League line, I\u2019ve started picking up the few Batman: Brave and the Bold Action League two-packs I can still find in stores. This has become more challenging since the line was cancelled, but luckily I stumbled across a Batman vs.\u2026","rel":"","context":"In "Reviews"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":686,"url":"http:\/\/www.itsalltrue.net\/?p=686","url_meta":{"origin":806,"position":3},"title":"Mr. Rant says, “Stop showing unproduced figures!”","date":"July 28, 2009","format":false,"excerpt":"img align=left src=\"http:\/\/www.itsalltrue.net\/resources\/images\/really.png\" hspace=4>Last weekend\u2019s Comic-Con gave us a ton of interesting news and great pictures of the upcoming toys this year. But there was one thing that stood out to me like a glaring imperfection, and it was something Mattel doesn\u2019t plan on bringing to the fans. After all\u2026","rel":"","context":"In "DCClassics.Com"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7393,"url":"http:\/\/www.itsalltrue.net\/?p=7393","url_meta":{"origin":806,"position":4},"title":"Vault Review: Brave & the Bold Gold","date":"July 6, 2010","format":false,"excerpt":"It seems like there were a lot toys at various conventions last Summer, that I'm just now seeing at stores. It happened again just the other day. After wading through endless Batmen & Zombie Hitmen, I was lucky enough to finally hit up my local Toys R Us the day\u2026","rel":"","context":"In "Reviews"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11034,"url":"http:\/\/www.itsalltrue.net\/?p=11034","url_meta":{"origin":806,"position":5},"title":"Vault Review: Brave & the Bold Kickpuncher Joker","date":"January 10, 2011","format":false,"excerpt":"difficult to be surprised by toy aisle finds anymore. Back in the day, you could wander into the toy aisle never knowing what might be there. I miss those days, so, with that in mind, I bring you my latest aisle discovery: Batman: The Brave and the Bold: Total Armor:\u2026","rel":"","context":"In "Reviews"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"http:\/\/www.itsalltrue.net\/index.php?rest_route=\/wp\/v2\/posts\/806"}],"collection":[{"href":"http:\/\/www.itsalltrue.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.itsalltrue.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.itsalltrue.net\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.itsalltrue.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=806"}],"version-history":[{"count":6,"href":"http:\/\/www.itsalltrue.net\/index.php?rest_route=\/wp\/v2\/posts\/806\/revisions"}],"predecessor-version":[{"id":7023,"href":"http:\/\/www.itsalltrue.net\/index.php?rest_route=\/wp\/v2\/posts\/806\/revisions\/7023"}],"wp:attachment":[{"href":"http:\/\/www.itsalltrue.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.itsalltrue.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=806"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.itsalltrue.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}