{"id":29185,"date":"2014-08-22T00:37:01","date_gmt":"2014-08-22T05:37:01","guid":{"rendered":"http:\/\/www.itsalltrue.net\/?p=29185"},"modified":"2014-08-22T01:10:37","modified_gmt":"2014-08-22T06:10:37","slug":"leeeets-do-the-motu-classics-sub-agaaaain","status":"publish","type":"post","link":"http:\/\/www.itsalltrue.net\/?p=29185","title":{"rendered":"Let’s Do the MOTU
Classics Sub AGAAAAIN!"},"content":{"rendered":"

\"\"Right now isn’t the time to reflect on how we got here (as much as I want to). This weekend isn’t the time to highlight the sins of the past (as much as I want to). There will be plenty of time for recriminations and demands on Tuesday. We’ll get there, but right now? Right now is about deciding what we want to happen next.<\/p>\n

If you haven’t already heard, the 2015 MOTU Classics subscription missed the mark. This was bound to happen sooner or later. I’m not that broken up about it, but that may be because I foolishly think we’re going to get there. I could just be riding high on the DC Universe Classics Unleashed Doomsday announcement. That guy was absolutely not going to happen there for awhile. If he can make it, I like MOTUC 2015’s odds. <\/p>\n

Here’s Mattel’s announcement. I’ll have some thoughts after: <\/p>\n

Hey He-Fans and She-Ravers,<\/p>\n

We are sooooo close! 2015 subs ended with about 90%. A great showing but not quite close enough to go forward. With the end of the vintage line (redone in Classics) in question, we truly do believe in our fan base. We\u2019re going to reopen the subs for an extension window from Friday, 8\/22 at 9:00 a.m. PT through Monday, 8\/25 at 11:59 PT<\/strong>.<\/p>\n

 <\/p>\n

Now is the time to rally! If everyone who sub\u2019d last year would renew, we\u2019d be golden. If you\u2019re on the fence or were thinking of cherry-picking, remember\u2026 if the sub does not get that last critical 10% there won\u2019t be a line to cherry-pick . <\/p>\n

So please, let\u2019s all come together! All MOTU fans of all eras truly make Classics the greatest MOTU (if not all brands) toy line of all time! I know we can do it! If you\u2019re holding out, remember, unlike any previous year you pretty much know exactly who you\u2019re getting, with our absolute promise to finish the vintage MOTU line, MOTU variants, original POP characters, and A-list New Adventures and media characters.<\/p>\n

Let\u2019s come together and make this happen! We really believe in our fans, and we\u2019ve got one last chance. All our cards are on the table\u2026 it\u2019s time to go all in!<\/p>\n

Subscriptions open Friday, 8\/22 at 9:00 a.m. PT through Monday, 8\/25 at 11:59 PT.<\/a>
\nHere\u2019s (hopefully) to a great 2015!<\/p>\n

Scott \u201cToyGuru\u201d Neitlich\n<\/p><\/blockquote>\n

\"\"Alrighty. Got all that? The sub needs the last 10%. Mattel is opening the subscription window today through Monday to try and snag some more sales. This year’s sign-up was likely skewed by the free stands and the apparently unneeded “Cap” on subscriptions sold. There was really know way to know how it would play out. The good news is that Mattel says that if they just had everyone from last year, the sub would be go. That’s good – it means the sub doesn’t need some funky obscene number like the DCUC sub did. The other good news is that the sub is only 10% shy. Think about that, say the subscription as setup needs to move 10,000 units. That would mean only about a thousand people need to buy in this weekend. If the sub usually sells less, that number just gets smaller and better. If the sub normally sells more… well, it likely doesn’t sell a ton more at least. <\/p>\n

I don’t know what’s going to happen this weekend. I do know what I don’t want to see – I don’t want to see fans bullying one another into buying more or trying to define what constitutes a “true fan”. I don’t want to see folks that don’t have the money to buy multiple subs feel like they should buy more. I’ve thought long & hard about buying a second one myself. I would love a second Oo-Larr. I’d get two of that awesome vintage toy head. And the extra Oo-Larr is the perfect custom buck. I’d get an extra of that awesome Snake Armor He-Man. But Lizard Man? Huntara? Do I need two of those guys? Not really. And my wallet really doesn’t need the extra crunch. I’m probably not going to do it. <\/p>\n

I’m also not going to try to cajole anyone else into buying one either. I will point out my usual spiel about how I wish folks were more open-minded about figures the didn’t think they wanted. I’ve got some wonderful figures that I wasn’t initially planning on buying. We should all be better about budgeting and smart purchasing, but I think we dismiss things out of hand from SDCC pics too often. I think that misses part of the fun of the toy collecting.<\/p>\n

And I will also point out that I do love toy subscriptions. I know they’re not everyone’s cup of tea, but I’m going to miss it when MOTUC is a gone and a new figure isn’t showing up at my house every month. That has been a joy for me for the last six years – not every month to be sure, but overall. I’ve particularly enjoyed the last couple years that Digital River has had their crap together and I can make changes at the website instead of calling. (At least when it comes to fulfilling my subscription). <\/p>\n

Despite the fact I think it’s a good buy-in, I’m not going to try and push anyone here off the fence. And I’m definitely not going to ask anyone here to overcommit. IAT regulars already know the score. So I’m not sure where Mattel is going to track down the extra thousand some odd people. What I do know is that they’re out there. MOTU may not be the powerhouse it once was, but it has a fanbase. One far larger than the amount of subscriptions sold. It’s just that it’s a fanbase Mattel doesn’t always take the time to reach. And that kinda needs to sort itself out this weekend. I’ll be on the lookout for new ways to spread the word. If you’d like to see the sub go through one more time, hopefully you will too. <\/p>\n","protected":false},"excerpt":{"rendered":"

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