GI Joe: Retaliation Toys

[NoisyDvL5]

Yeah, usually my stores are good for that!

What's really crappy about my WMs is that when they do remember the street dates, they hold the product and then lose it. I've got two here that had the Marvel Legos out on the pallets, but they went in the back never to be seen again.

[PrfktTear]

I was at TRU on Sunday and saw a random Rock 10" kiddie figure from this line ---

[Tekwych]

In a surprising move, Paramount Pictures has delayed the release of their upcoming G.I. Joe: Retaliation until March 29, 2013, a full nine months after its originally planned release date of June 29th.

Part of the postponement allows for the film to undergo a full 3D conversion.

"It is increasingly evident that 3D resonates with movie-goers globally and together with Paramount, we made the decision to bring fans an even more immersive entertainment experience," said Brian Goldner, Hasbro's President and CEO in an official statement.

I find this VERY hard to swallow since most major theatre chains are in discussions to find ways to get people into 3D screenings as the numbers are all ready dropping off. The most popular option is to raise standard pricing to match 3D so that no 'premium' is perceived. Theatre owners assume that if pricing is the same then audiences will chose 3D and do not think the price hike will cut into attendance. 

As for the toy line I see no way Hasbro can pull back the line and move back to a standard wave so the toys will come out a year before the movie.

This also means their reasoning for not offering a second season of the very well received and reviewed GI Joe: Renegades no longer exists. Their intent of having only one storyline in moving media at a time now leaves them with none at all.

[Lay Ze-Man]

Yeah this is crazy. Kind of unprecedented for merch to be released so far in advance of a movie premier.

Maybe on the bright side, Hasbro could fast track some more ROC/30th style figures . . .

[twofisted]

I was expecting to see movie figures already. Sometimes movie related toys showing up in the stores really early reminds me of seeing Xmas merch in stores in July. I think at this point they have to put the movie toys out or waste a ton of dough. Hell...ALL merch related to the movie should be weeks away from coming out. The merchandising blitz will be long over way before the damn movie comes out.

Dont you think this would also really hurt the bottom line of the financial sucess of the movie as a whole?

[PrfktTear]

They really have no other choice but to move forward --- what else can they do but release it? They're not going to keep some massive "Raiders" style warehouse full of these toys, and stores that have already reset aren't just going to hold pegs open on the shelves.

I've already seen the 10" or whatever scale it is kiddie-fied Rock out at TRU... others have reported more stuff too.

[Tekwych]

Dwayne announced today that many will be coming back to shoot new footage to better use the new 3D format.


Well, at least their not doing last minute reshoots because the final edits were getting very poor cinema scores.

[dayraven]

They're not going to keep some massive "Raiders" style warehouse full of these toys,

wouldn't that be cool as hell if they did though? some old dude, w/ a palette of gi joes toys, slowing moving them back into a far corner of a huge warehouse loaded in shadowy crates of toys? gives me chills.

[twofisted]

....and if you open the crate before the movie comes out...yer face melts!!

[PrfktTear]

DON'T LOOK!