In a surprising move, Paramount Pictures has delayed the release of their upcoming G.I. Joe: Retaliation until March 29, 2013, a full nine months after its originally planned release date of June 29th.
Part of the postponement allows for the film to undergo a full 3D conversion.
"It is increasingly evident that 3D resonates with movie-goers globally and together with Paramount, we made the decision to bring fans an even more immersive entertainment experience," said Brian Goldner, Hasbro's President and CEO in an official statement.
I find this VERY hard to swallow since most major theatre chains are in discussions to find ways to get people into 3D screenings as the numbers are all ready dropping off. The most popular option is to raise standard pricing to match 3D so that no 'premium' is perceived. Theatre owners assume that if pricing is the same then audiences will chose 3D and do not think the price hike will cut into attendance.
As for the toy line I see no way Hasbro can pull back the line and move back to a standard wave so the toys will come out a year before the movie.
This also means their reasoning for not offering a second season of the very well received and reviewed GI Joe: Renegades no longer exists. Their intent of having only one storyline in moving media at a time now leaves them with none at all.
If you do not choose the things you believe, and fill your head...
The world will fill it for you.