Also, the name of this forum is a work in progress.
I had discussed some obvious suggestions with friends: Designer Toys, Indie Toys, Alternative Toys, etc., but I wanted something that I felt didn't have a built-in dismissal. What I mean by that is that I used to be that guy. As a nostalgia buyer, I didn't read "indie comics", didn't listen to "alternative music", had no interest in "designer toys", etc..
I got over it, and I'm glad I did. But I still remember that those words didn't always have an appeal to me, so I wanted to come up with something that might help overcome that first barrier when a new toy fan hears about the cool stuff that's not being churned out by the big companies that command so many of our dollars.
"Emerging Channels" is the hip new term for alternative, so I'm going to try that out since it's too new to have a bad reputation.
"Seventh Market" is a play on an old toy industry term, "Market Six". Basically, any store you could sell toys to other than the five toy retailers was labelled as "market six". The "Big Five" has diminished plenty since those days and that term is no longer really applied, but it still makes the internet a seventh market... after a fashion, anyway. If you come up with something better, by all means, let's hear it.